The Client Kuehne + Nagel is one of the leading providers worldwide logistics solutions

Type of Project Year-end party for employees and special guest

Audience 1400 attendees

Brief Each year the employees of the company wait for this big event and the challenge was to make this party an unforgettable experience in order to achieve the best New Year’s Eve party.

Venue La feria de Chapultepec, Ciudad de México -Exclusive Theme park in the heart of Mexico City

Challenges

Create a fun and innovative concept for the Christmas dinner, different than every concept developed before.

Transport 1400 employees and guests of all K&N spots in Mexico City and manage the logistics of transport with more than 35 buses, controlling assistance and monitoring security constantly.

Create a program according to the concept of fun and dynamism.

Ensure that each of the guests obtain food and beverages throughout the event. Create an “After Party” with live show and DJ to entertain and closing.

Solutions

The concept would be an entire day at a theme park where the attendees could enjoy it throughout the day, this would include shows that normally occur when open to the public, only this time we would use the infrastructure to create a unique environment for K & N.

The biggest challenge was to control the transfer back to every venue/point of departure, we provide transportation for 1400 guests to their places of origin and it was necessary to have enough staff of SAT Mexico to address and control the people getting in to the buses as a matter of knowing that everybody arrived to the right place.

Only one of the greatest bands and a recognized DJ could create the perfect atmosphere needed for this party.

Why SAT Mexico DMC?

“Everyone says this was the best party we’ve had in 6 years, everything went perfect”