AUDI FIRST STONE IN MEXICO

Name of the project: AUDI first stone ceremony

Type of project: In order to celebrate the First Stone Laying of the first Mexican Audi production in San Jose Chiapa (Puebla), a big event of 4 days was organized. It included various events for separated groups (suppliers, VIP board, press).

Audience: 150 German suppliers of Audi, a group of 20 German ,American and Mexican press representatives and the board of Audi from Germany, including the CEO.

Brief: The brief was to offer a professional and problem-free organization and execution of the event, according to the high-scale wishes and guidelines of the client in order to provide highest exclusivity to its audience.

The client: Audi and the German communication agency  Stagg and Friends

Main Events:

Welcome reception at terrace of St Regis Mexico City for supplier group

  • Exclusive use of hotel terrace at rooftop
  • Flying buffet and international open bar

Hacienda San Juan Bautista Amalucan for all groups

Afternoon:

  • Topic Corner: Meet and discuss about various topics
  • Canapé Buffet

Evening program with board of Audi:

  • Exclusive Dinner Buffet
  • Barbecue station
  • Tortilla station where handmade tortillas are prepared
  • Wine selection
  • Tequila Tasting
  • Entertainment: Mariachi

Q5 Driving Experience for press and supplier group

  •  70 groups of 4 persons in order to test drive the Audi Q5
  • Route of 95 kilometers from Estadio Cuauhtemoc to San Jose Chiapa (First Stone Laying Ceremony)
  • Police escort to city limit
  • Off-road part through National Park Malinche
  • Break at Hacienda Soltepec

First Stone Laying Ceremony for all groups

  • Welcome with drinks and music
  • Official first stone laying
  • Moderation and speaks by CEO of Audi and Governor of Puebla
  • Dinner

Cinco de Mayo

  • Participation at parade in Puebla
  • Dinner with governor

VENUES

Mexico City

Hotel St Regis Reforma

Puebla

Rooms at Hotel Intercontinental and Hotel Holiday Inn

Hotel Intercontinental

Hacienda San Juan Bautista Amalucan

Hacienda Soltpec

San Jose Chiapa

Challenges

  • Exceed the client’s expectations by professionally handling the whole event with all customized details and special requests.
  • Offering individual programs for different target groups and its according needs and interests
  • Combining the different work cultures of Mexico and Germany, including the time difference of 7 hours and the use of virtual communication tools without face-to-face interaction due to the partial distance
  • Offering exclusivity and the “best of the best” in every aspect (hospitality, food, organization)

Responsibilities

  • Meet and Greet at airport with further transportation to hotel
  • Organization of hospitality and food of participants
  • Transport coordination of participants during event – including VIP air transportation and bus transfer
  • Organization of Q5 Driving Experience, including
  • Photo and video production
  • Coordination with government
  • Assure customized Audi Branding and Product Placement throughout the event
  • Logistics of material and brand products, handled between Germany, Mexico City and Puebla