Name of the project: AUDI first stone ceremony

Type of project: In order to celebrate the First Stone Laying of the first Mexican Audi production in San Jose Chiapa (Puebla), a big event of 4 days was organized. It included various events for separated groups (suppliers, VIP board, press).

Audience: 150 German suppliers of Audi, a group of 20 German ,American and Mexican press representatives and the board of Audi from Germany, including the CEO.

Brief: The brief was to offer a professional and problem-free organization and execution of the event, according to the high-scale wishes and guidelines of the client in order to provide highest exclusivity to its audience.

The client: Audi and the German communication agency  Stagg and Friends

Main Events:

Welcome reception at terrace of St Regis Mexico City for supplier group

  • Exclusive use of hotel terrace at rooftop
  • Flying buffet and international open bar

Hacienda San Juan Bautista Amalucan for all groups


  • Topic Corner: Meet and discuss about various topics
  • Canapé Buffet

Evening program with board of Audi:

  • Exclusive Dinner Buffet
  • Barbecue station
  • Tortilla station where handmade tortillas are prepared
  • Wine selection
  • Tequila Tasting
  • Entertainment: Mariachi

Q5 Driving Experience for press and supplier group

  •  70 groups of 4 persons in order to test drive the Audi Q5
  • Route of 95 kilometers from Estadio Cuauhtemoc to San Jose Chiapa (First Stone Laying Ceremony)
  • Police escort to city limit
  • Off-road part through National Park Malinche
  • Break at Hacienda Soltepec

First Stone Laying Ceremony for all groups

  • Welcome with drinks and music
  • Official first stone laying
  • Moderation and speaks by CEO of Audi and Governor of Puebla
  • Dinner

Cinco de Mayo

  • Participation at parade in Puebla
  • Dinner with governor


Mexico City

Hotel St Regis Reforma


Rooms at Hotel Intercontinental and Hotel Holiday Inn

Hotel Intercontinental

Hacienda San Juan Bautista Amalucan

Hacienda Soltpec

San Jose Chiapa


  • Exceed the client’s expectations by professionally handling the whole event with all customized details and special requests.
  • Offering individual programs for different target groups and its according needs and interests
  • Combining the different work cultures of Mexico and Germany, including the time difference of 7 hours and the use of virtual communication tools without face-to-face interaction due to the partial distance
  • Offering exclusivity and the “best of the best” in every aspect (hospitality, food, organization)


  • Meet and Greet at airport with further transportation to hotel
  • Organization of hospitality and food of participants
  • Transport coordination of participants during event – including VIP air transportation and bus transfer
  • Organization of Q5 Driving Experience, including
  • Photo and video production
  • Coordination with government
  • Assure customized Audi Branding and Product Placement throughout the event
  • Logistics of material and brand products, handled between Germany, Mexico City and Puebla