Client: FITCH London and JTI
Industry: Tobacco
Services: Incentive trip, Destination Management Company, Visual Production


Creating the best creative proposal to offer an extraordinary and exclusive urban insight to Mexico City and build an exciting program, taking into account the themes and goals set by the client

Combining the different work cultures of Mexico and the UK into a successful project with neither delays nor quality compromises.

Creating an innovative program to satisfy different interest groups (various nationalities, interests and age groups) and make the event unforgettable for everybody.

Exceed the client’s expectations by professionally handling the whole event with all customized details and special requests.

To meet its new business development and growth goals, the company needed to strengthen its sales process.


Hiring and briefing of guides in accordance with the urban event style

Contracting all venues and staff, including renting a museum for the wrap party

Assure customized Camel Branding throughout the event

Airport meet & greet

Location scouting to find places in accordance with the urban event style

Hotel sourcing, negotiation and contracting


Provide coordination before and during the event, including various inspection visits

Creating an unforgettable urban program within the client’s budget, including the themes Access Photography, Access Music, Urban Access, Access Art & Design and considering Camel branding and merchandise.

Contracting and coordinating 18 traditional Volkswagen beetle cars for a unique transfer to Xochimilco.

Managing import of merchandise from UK and China

Providing customized Camel-branded merchandise items, including personalized arches for Xochimilco boats among others.

Coordinate and execute daily room drops of exclusive gifts for the winners

Coordinate staff: hotel, security, waiters, event venues, production, drivers, external guides, VIP assistance.


The event was an extraordinary trip for participants and clients because SAT Mexico was capable of integrating all activities, venues and providers in the most professional and creative way, meeting and exceeding our client’s expectations. A complete comprehension of the client’s needs helped to achieve the brand objectives.

Important note: All these pictures have copyright and belong to Japan Tobacco International and FITCH. The copy of these pictures or misuse is prohibited.