Type of the Project: Annual rewarding journey for the best Hyundai sales representatives from Germany

Audience: Top 90 sales representatives from Germany

Brief: The goal was to offer an unforgettable, authentic travel program in order to experience Mexico to its maximum, seeing unique places with the best service and an exclusive athmosphere. The route included contrasting types of places of Mexico: metropolitan city, colonial city  (Oaxaca) and beach (Huatulco).

The Client: Hyundai – one of the leading manufacturers within the automobile industry that went through big changes and remodelation since 2001.

Venues: The main places of residence were the Four Seasons in Mexico City, the Camino Real in Oaxaca and the Camino Real Zaashila in Huatulco. Other venues during the event were the pyramids of Teotihuacan, Teotitlán del Valle and Monte Alban (Oaxaca) and La Crucecita (Huatulco).


Implementing differentiation between the visited places and including different aspects (city, history and beach) in order to present all facets of Mexico.

Finding a healthy balance between activities and relaxation

Providing the participants an exclusive feeling by choosing suitable venues and transportation services

Combining the different work cultures of Mexico and Germany into a successful project with neither delays nor quality compromises.

Exceed the client’s expectations by professionally handling the whole event with all customized details and special requests.


Transport coordination of tours and between venues (private plane)

Coordination of special tours (Pyramids of Teotihuacan with historical figures, Hyundai taxi convoy, Oaxaca market ralley and Huatulco)

Assure customized Hyundai branding throughout the event

Coordinate staff: hotel, waiters, event venues, production, external guides

Why SAT México?

SAT Mexico successfully created an interesting but not over-the-top packed journey that offered activities for every taste. It was managed to find a balance between activities and relaxation with the suitable implementation of exclusivity in order to appreciate the excellent work of each sales representative.