The incentive travel is a motivational tool with extraordinary values and is considered one of the best vehicles of corporate strategies.
The Incentive travel helps employees and partners through all the organizational structure to increase productivity and reach common goals.
This strategy is based on the well-researched analysis of:
– Motivating the target (SalesForce, peers, goals, etc.)
– Orient sales on desired periods or products.
For a successful incentive travel these are the essential parameters to consider:
- Feasibility and economic, fiscal and economic study.
- Analysis of the brief and the profile of the participants.
- Detection of explosion consistent with the target audience.
- Strategic choice of specifically designed contents where creativity and quality make the difference.
- Active participation of guests through team building activities and personalized animations.
- Customizing the communication material before, during and after the trip.
- Logistics management with dedicated professionals throughout the journey phase.
Basically, the program is designed to recognize earners for their achievements and motive them to keep going, to always do their best to their efforts and skills are appreciated and rewarded.
WHAT ARE BUSINESS TRAVEL AND EMPLOYEE INCENTIVE PROGRAMS?
Incentive travel is organized by companies in order to “stimulate” and incentivize employees. It is a matter of operating in such a way as to provide all workers with the necessary information to work in the best way, stimulating them to improve. An incentive is a company activity towards its employees and collaborators. There is the incentive to sell when there are incentives that lead sellers to sell more and better, while there is sales promotion when they offer price reductions and special offers to induce customers to buy certain products. More than half of the expected premiums are made up of incentive travel.
WHY TAKE ADVANTAGE OF THE TRIP AS AN INCENTIVE
The trip allows you to: informally discuss problems of work, make workers aware of each other. In addition, the opportunity allows workers to get away from everyday life and to remember for a long time a pleasant experience lived together.
The occasions for stays of this type are meetings, congresses, conventions or special events. Today there are incentive agencies able to provide companies with a complete service. Companies only need to expose the objectives they aim to achieve, while the operators prepare the incentive plan and organize the entire incentive package.
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WHO SHOULD HAVE INCENTIVE TRAVEL AND WHY?
In virtually every industry, incentive travel programs are often used as a motivational tool with internal or external sales teams, but any organization or workgroup can use them effectively where there is a gap in productivity or unrealized work goals.
During the assessment phase, management specifies where gaps exist between desired organizational goals and company performance and where motivation is an underlying cause. Key to this assessment is ensuring the target audience already has the skills and tools needed to close the desired gap. If these exist, then an incentive travel program may be a strong option.
Incentive travel is a motivational tool of great importance, essential for the growth and consolidation of a company. In fact, it is not a simple journey, but an experience organized and realized in detail to achieve different business objectives.
Depending on the strategies implemented by the company, the incentive travel can be oriented towards team building, improving communication, developing soft skills, increasing personal motivation and brand awareness, or acting as an effective marketing tool, to direct sales on desired periods or products and to stimulate customer loyalty.
To achieve these results it is necessary to study the project in detail, from the destination to the period, from the participants to the individual activities: each experience, both indoor and outdoor, must be created and customized according to the needs of the company. Seems easy? Not at all. Making a successful incentive trip is certainly not a foregone undertaking, on the contrary, it must be supported by an in-depth analysis that allows us to overcome various critical issues.
Just think about the preliminary investigations on the feasibility and economic impact, on the profile of the participants, on the various possible destinations with pros and cons. And again, to personalize communication before, during and after the journey and the strategic choice of contents, focusing on creative and original sharing experiences, which leave at the same time moments of freedom. Given the design and organizational complexity of the incentive travel, it is essential to rely on a specialized agency with a long and solid experience in the sector.
The company needs to offer different types of products, taking care of every aspect of the trip, from tourism to marketing, and creating tailor-made promotions, suitable for successfully achieving the objectives proposed by the client.
HOW TO ORGANIZE TRAVEL INCENTIVES
If you are planning this type of trip, you must know that it is a company that is anything but obvious and simple. In fact, to be successful, incentive trips must be supported by a careful study and by an organization that leaves nothing to chance. Above all in the case of the company’s in-house prize holidays, the award criteria must be clear from the start: if a fixed yield is achieved within the established time, then the trip can be accessed.
The choice of destination is also very important and must be carefully thought out. In general, for the success of an incentive trip (from the economic point of view but also the satisfaction of those who leave), absolutely must not be missing: A study on the feasibility and its impact in economic terms: it is essential to see if the game is worth the candle, if the return in economic terms (better employee performance, increased customer purchases) exceeds the costs incurred, or in any case creates losses expendable for other internal goals. An analysis of the project, the profile of the participants and consequently the choice of destinations suited to the target audience. In fact, during the trips, aggregating activities (games, sports) aimed at cementing the group can be included.
A detailed marketing and advertising activity, in particular when the incentive travel is aimed at customers.
PROFESSIONAL FIGURES AND AGENCIES LINKED TO INCENTIVE TRAVEL
Incentive travel for the complexity that a good organization of these trips can have, often companies rely on travel agencies, or at least to people who have knowledge both in tourism and in business and marketing, in order to create promotions suitable for their own purposes. There are specific figures and bodies able to help you plan an incentive trip, among which certainly play a leading role:
- Incentive travel agencies (or incentive houses): these are agencies that take care of all aspects of these incentive trips, from conception to marketing. Just present them your goals, and they will prepare the whole package.
- Communication agencies: specialized in the study of communication strategies and image management.
- The destination management companies, or DMC, agencies that organize logistic services on the territory both for normal tourism and for the so-called “business tourism”. This is essentially the “on-site” contact for the holiday.
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