Virtual events often relate to an online event that includes people who are supposed to interact in a virtual environment, generally on the web. It is done to avoid physical meetings for several reasons (nowadays a good idea). A virtual event lets dispersed online persons share their collective experience of common interests.
A virtual event can is defined as a communication of the audience (personal or business) that is not faced to face. Our virtual event enables digital/online experiences that efficiently achieve event members’ best objectives – To network and learn.
Digital technologies are reforming the way we live, work, and communicate. There’s no doubt that online platforms, automation, and other digital-related trends are reshaping every industry nowadays. Virtual events are designed as a substitute for face-to-face events and are in the beginning phase.
Therefore, could a virtual event be a good investment for your career, company, or personal brand? It is a difficult question, and there is no absolute answer to this question. Because it solely depends upon which angle you consider it from.
The following are some of the new trends of virtual events to be considered for this purpose.
Artificial Intelligence (AI)
As per many types of research, the AI market is expected to grow to $190 billion by the end of 2025. Hence, every business is required to integrate AI in its proper operations.
The usage of AI is on the rise because it can customize individuals’ experiences, bring the results together, and process them simultaneously.
Specifically speaking to a virtual event, AI shows up in multiple forms. Some common types are event chatbots, voice interpretation, facial recognition, and personalized event newsletters.
Live streaming had been a critical trend in virtual event technologies for some time in the whole world. However, many companies are transforming their general face to face events into virtual events in the wake of the COVID-19 pandemic.
Streaming throughout the event is another effective way to connect the members/attendees, mainly when the venue is extensive and in-person session seems impossible. In the end, it also offers the opportunity to engage as many people as needed.
Enhanced Attendee Experience
An event is all about the attendee’s experience. In-person events can also be transformed into digital or hybrid versions.
Attendees will find value in on later stage, and therefore, universities internationally are doing this to enhance their students’ experiences. Moreover, there are generally two ways to improve attendee’s experience online;
Personalize Communication in Virtual Events
Human connection is essential nowadays than ever before. Due to this, considering the audience as individuals can bring a significant impact. You can shift to personalized communication by sending personalized emails, texts, push notifications, and more.
Furthermore, personalization may also facilitate your attendees to plan their own experience. It is usually used where attendees can opt and choose their experiences subject to their suitability and convenience.
Offering A Wide Range Of Topics
Many people are eager to learn new skills during their quarantine and expand their resumes. They are doing this because the job market is temporarily deflating. You can follow the situation and propose topics that contain everything from art to business to technology.
Live translation usage is expected to grow considerably as the attendees feel a dare need to remain in touch with people from around the world. They need it to get benefitted from the broad-scale sharing of experiences.
If you successfully extend your virtual event to the members who do not speak your native language, you can bring a spike in worldwide interest. The more ideas cultivated to tackle language barriers, the more productive your industry can become.
Facial Recognition Technology
Facial recognition is a type of software that records, stores, and tracks an individual’s facial characteristics. Indeed, it is not 100% accurate yet, but it is useful software for many reasons.
For the coming years, contactless event check-ins are expected to be a requirement. Hence, this technology will be crucial. Attendees are simply to scan their faces and let them into the virtual events once the software recognizes them.
The experience is seamless and safe for all involved attendees. The people are so used to this technology (iPhone and other mobile phone users use it daily). Therefore, most attendees can expect it in any virtual or in-person events.
Planning your next virtual event may seem a little intimidating, given the giant changes we’ve all experienced in recent times. You can connect with people on an authentic and real level through digital or virtual events.
Furthermore, you must know that every meeting, conference, and event experience will be diverse and requires a different perspective and technologies. Hence, keep these all aspects and techniques in mind while making virtual events.
According to a study made by Freeman Group, there are ways to adjust Live Event content to Virtual Events and must be a combination of both to create a pleasant experience.