Type of Project: Product launch & International Forum

Audience: Top Executives & Sales Representatives from all around the globe

Brief: To present the New Porsche Cayenne to the global market

Venue: Baja California, Hotel Sheraton Hacienda del Mar, Exclusive Allotment.

Baja California Mexico, proved to be the best location to develop the introduction of the New Porsche Cayenne, due to its easy communication/ transport infrastructure and Hotel amenities. Food Drinks and amenities took place at the “Hacienda Cayenne” (Hotel), while the presentation / meetings / workshops were housed in the “Rancho Cayenne”

The Rancho Cayenne was build completely from cero, out of wood and metal structures in the middle of the dessert in Baja California. Other Venues: The desert of Baja California for the Rally, One race track also builds from cero for testing the Cayenne & The famous Hotel California for workshops among others.

The Client: Eine Deutsche Firma-, One of the most prestigious automobile brand that produces sport cars.


  • Pitch – To convince Porsche that Mexico was the best option to introduce their product.
  • 2 times the biggest plane on earth “The Antonov” full with Porsche Cayennes, 120 in total.
  • To build the Rancho Cayenne in the Baja desert. Imagine one small town made out of wood in the middle of the desert, with modern exposition capacities to perform the best product launch.
  • The Hacienda Cayene, more than 300 staff made a success of the breakfast, meals, brunches, parties, diners, rooms, amenities, music, news letters to the rooms before sunrise, coffee breaks, production, raw material, safety, entertainment, hospitality desk, etc..
  • 150 Cars: Unload the Cars from the Antonov… they were always available, clean and full of fuel so the experts could drive them whenever they want it. Drivers, testing, rallies and upload them to the Antonov to ship them back home -Stuttgart.
  • Staffing: more than 300.

Aims of Event:

  • To introduce the new Porsche Cayenne to the global market. To build a stronger relationship among suppliers and Sales representatives around the world.
  • To provide the guests with a memorable experience -something they will not forget


  • Hotel sourcing, negotiating and contracting
  • Project Managing and total logistical Management
  • Total budget management
  • Destination proposal
  • Charters flights
  • Registration and telemarketing
  • Hospitality desk
  • Temporally imports (Cars, Textile, promotional giveaways, etc)
  • Governmental permits, licensees and partnership.
  • Catering (Breakfast, Brunch, dinner, parties, coffee breaks, etc.)
  • Production, Photo, Video, Audio and news letters
  • Charter the Aircraft Antonov (x2) to import temporally 120 Cars
  • Rally in the Baja desert
  • Construction: Race track and Rancho Cayenne
  • Race drivers, Mechanics & Carwash
  • Theme parties
  • 300 staff
  • Entertainment: Hostess, Mariachis, Trios, Actors, Dancers, Horses, Podiums, Cantinas, etc..

Why SAT Mexico?

Capable to integrate all the activities to create the best event / congress / meeting

Competitive proposal

100% satisfaction and positive feedback from guests.

The event was a unique experience.