Events • Production

AUDI First Stone in Mexico

In order to celebrate the First Stone Laying of the first Mexican Audi production in San Jose Chiapa (Puebla), a big event of 4 days was organized. It included various events for separated groups (suppliers, VIP board, press).

The brief was to offer a professional and problem-free organization and execution of the event, according to the high-scale wishes and guidelines of the client in order to provide highest exclusivity to its audience.

  • Responsabilities
  • Meet and Greet at airport with further transportation to hotel
  • Meet and Greet at airport with further transportation to hotel
  • Transport coordination of participants during event – including VIP air transportation and bus transfer
  • Organization of Q5 Driving Experience, including
  • Photo and video production
  • Coordination with government
  • Assure customized Audi Branding and Product Placement throughout the event
  • Logistics of material and brand products, handled between Germany, Mexico City and Puebla
  • Chalenges
  • Exceed the client’s expectations by professionally handling the whole event with all customized details and special requests.
  • Offering individual programs for different target groups and its according needs and interests
  • Combining the different work cultures of Mexico and Germany, including the time difference of 7 hours and the use of virtual communication tools without face-to-face interaction due to the partial distance
  • Offering exclusivity and the “best of the best” in every aspect (hospitality, food, organization)
making the dreams come true
AUDI First stone. The first Luxury brand in Mexico setting a facility to build luxury cars in Mexico.